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The Key to Attracting IT Buyers? Show, Don’t Tell

author

Geraldine Gray

March 4, 2014

Last week we were invited to discuss IT buyer habits with Dom Nicastro as part of CMS Wire‘s “Connecting Conversations to Content”  series which explores how organizations can connect to IT buyers with the right marketing messages. The articles examine how social media can be used to influence purchasing but how it only works when it is targeted and messaged appropriately to its audience.

A key influencer in the purchasing evaluation process is educating buyers with real-life scenarios and “show and tell” webinars and slideshare presentations rather than traditional sales pitches. Read the full article, The Key to Attracting Buyers? Show, Don’t Tell, and follow Dom @DomNicastro on Twitter to keep yourself up to date with industry trends and valuable insights.

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