Maintaining a strong customer relationship provides businesses with a competitive advantage in today’s market. Unfortunately, many organizations are still frozen in time as they rely on conventional methodologies to manage their customer data.
To stay ahead of the curve, pave the way for a Customer Relationship Management (CRM) system . There are a number of reasons for your business to have a CRM in place. We at Endiem have handpicked a few critical reasons that accentuate the need for a CRM system to help your business grow by leaps and bounds.
Create A Repeatable Process
CRM allows you to embed a consistent, competitive sales process in your organization. You can curb the sales cycle to make it agile and help attain target numbers with time-efficient tools. These repeatable processes streamline the sales cycle and allow for in depth analytics, allowing managers to make strategic changes to their business plans based on real data, not emotions.
Enable A Scalable Solutions
CRM provides visibility into the activities of sales teams, facilitating efficient progress tracking and providing transparent coordination across large and complex teams. CRM systems can ensure scalability of sales processes in tandem with business growth without negatively affecting productivity.
Track & Identify Key Performance Indicators
Having a dreadful time tracking KPIs? It’s time to introduce CRM! Endiem strongly suggests tracking the following KPIs for precise revenue prediction:
- Sales Target
- Opportunity Win/Loss Ratios
- Opportunity Pipeline
- Pipeline to Plan Ratio
- Number of Activities to Deal Closure
- Products/Opportunity Mix
- Opportunity Profitability
An efficient CRM system tracks these KPIs to help ideate expected revenue generation. This is something that spreadsheets just can’t do as effectively as a CRM!
Implementing CRM is an excellent way to increase communication between you and your customers and your internal organization, from sales to service to marketing.
CRM promotes fast sharing of sales data making the sales cycle more efficient and enabling deals to close faster. CRM streamlines the entire sales process allowing sales team to develop strong customer relationships and become more agile. CRM can also allow sales to be aware of operational or service challenges before they hear it from the customer!
Create a Single Source Of Truth
An efficient CRM system will make it easier and faster for your team to get the full context of the customer experience. CRM entities your business with a single maintenance point, streamlined updates, and uniform user experience making it a cakewalk to manage your customer from one central location. So, whether it’s your marketing team looking to segment a campaign for a new product release or an account manager is looking to see who hasn’t been visited in the last 6 months, a CRM is the single source for all-things customer-related
Building a successful business is undeniably challenging. Applying a laser focus, sound methodologies, and proven systems like CRM will give you an edge. Through enabling predictable, scalable, and repeatable processes, CRM is supporting growth without negatively affecting productivity, even during critical times. Feel free to contact us for any assistance pertaining to CRM implementation, sales cloud, service cloud, marketing cloud, integrations, collaboration, et al.