Marketing automation systems have become a quintessential tool for many businesses when it comes to successful customer relationship management (CRM). Thus, selection of such a system ought to essentially kick-start by defining your marketing automation needs.
Pardot and Hubspot are the highest-rated inbound marketing automation platforms but there are some significant differences between the two. Fortunately, you won’t need to go through the painstaking evaluation of both since Endiem has done the hard work for you.
What features do they have in common?
- Email campaigns
- Online marketing
- Campaign management
- Social marketing
- Reporting and analytics
- Salesforce integration
- Google AdWords and Analytics integration
- Amazing lead management capabilities, tactics and tools
- Drag-and-drop email design interface
What sets Pardot apart?
Because it’s owned by Salesforce, the ability to integrate with the CRM is seamless. Not using Salesforce? No problem. The Pro Edition offers an API to integrate with other CRM platforms. Finally, the last function that sets Pardot apart is the ability to show the synchronization of traffic conditions and lead searches directly into your lead page.
Why Pardot might not be a good fit?
Pardot offers a lot of functionality, but there are drawbacks. If you need events management automation, you’re out of luck. Pardot doesn’t support it. In fact, wait lists, attendee limits, scheduling and facilities management require a third party. Another drawback is that Pardot only offers basic lead nurturing and defined lead sourcing, which makes duplicate lead tracking an unnecessarily intricate process. Furthermore, the system administration tool is feeble and lacks a data refinement utility for tracking and resolving duplicate leads. Need SEO? Forget it. Pardot’s functionality is extremely limited.
HubSpot facilitates complete sales and marketing alignment through ROI analysis, also known as closed-loop reporting. The platform also allows for sending emails using pre-defined workflows and even auto-responders. It’s easy-to-use interface offers hassle-free and user-friendly social media, CMS, and SEO tools. If you need more functionality, then they also offer an advanced 17-point Enterprise Package.
Why HubSpot might not be a good fit?
Although HubSpot is a strong contender, it has drawbacks. It’s lack of high-end tools and fewer customization options can be a pain for advanced developers. And let’s face it, HubSpot will never integrate as well with Salesforce as Pardot.
Pardot might be the best pick for big-budget companies intending to customize automated inbound marketing solutions, whereas Hubspot is more of a budget and user-friendly system with limited customization, but supports seamless integrations and calls for low maintenance. Marketing automation is undeniably a big investment, but you need the right in-house skill-set to manage and maintain it.
Lack the necessary tools and skill-set? No worries, as we at Endiem take pride in offering professional assistance to win over your marketing automation systems battle. Drop us a note.