May 31, 2024

Salesforce AI Starts with Data

The AI opportunity

We are heading into a new world with AI. Over the coming years, even months, we will see organizations that move forward with AI, make great decisions, implement wisely, and see bottom-line boosting efficiencies. They will outpace the competition and succeed. It's not an 'if', it's a 'when', and from what we are seeing among our client-base, the time for action is definitely now.

Key statistics on AI adoption and returns

84% of leaders agree that generative AI better serves customers.
3 out of 4 companies are likely to adopt AI by 2027.
92% of businesses are seeing returns from AI investments.
30% of employee time is expected to be freed up by 2030 due to AI

If you are getting started (we hope you are!) then the place to start is with your data.

Garbage in, garbage out

AI algorithms depend on clean, high-quality data to deliver accurate results and outputs. Incomplete, biased, or inaccurate data can lead to erratic results. At best that will undermine your AI strategy and at worst, could lead to disastrous results, impacting on your credibility.

Put simply, think of clean data as the fuel for your AI engine. The cleaner the fuel, the smoother and more efficiently your AI runs in Salesforce.

What's the role of Salesforce Data Cloud?

Salesforce Data Cloud plays a critical role in an organization's AI strategy by effectively acting as your data refinery.

Clean Fuel for AI: It ensures high-quality data is fed into AI models, preventing unreliable results due to errors or inconsistencies.
Unified Source: Data Cloud breaks down data silos, creating a single source of truth for AI to work with, leading to more accurate insights. It can ingest data form multiple, external sources.
Empowering Decisions: By providing clean and integrated data, Data Cloud allows AI to make better predictions and drive smarter choices across the organization.

How to get started

There's a lot to consider. Salesforce Data Management is a big topic and it pays to consult an expert from the get-go. We have crafted four starter packages, designed to get your organization started on their AI-powered journey.

Four packages to get set for Salesforce AI

Data Strategy Workshop
- No-Cost Workshop: Receive tailored advice and solutions to optimize your Salesforce data strategy.
Data Evaluation
- Detailed Report: Gain insights into your data cleanliness and receive actionable recommendations for improvement.
AI Starter
- Implementation: Deploy one AI use case with a non-production setup, leveraging out-of-the-box standard objects and bundles (e.g., next best action).
Data Cloud Starter
- Data Ingestion: Seamlessly integrate data from one external source into Salesforce.

You can download full details here.

Why choose Endiem for Data and AI?

When it comes to Salesforce AI, Endiem is a trusted partner. Here's why:

Trusted: We deliver quality work on budget, on scope, and on time.
Understand the Risk: We treat your customer data as a strategic asset.
Understand the Use Case: We know how to deploy Salesforce for maximum ROI in your sector.
Data Experts: We excel in data management, ensuring clean, actionable Salesforce data.