October 26, 2015

Salesforce + Pardot = Perfect Integration

Salesforce + Pardot = Perfect Integration

In case you haven’t heard, the buying cycle has changed. Buyers wield more power than ever and have often made key decisions based on their own research by the time they are ready to purchase. Marketing platforms allow you to stay one step ahead of such buyers by predicting their buying journey and presenting them with appropriate purchasing choices or product information.

Pardot is a marketing automation tool that helps organizations respond to ever-ready buyers; in it’s purest form Pardot enables organizations to send marketing emails to their customers; it can then track the activities potential customers carry out so that they can better target the potential buyer and be proactive. The data in Pardot sync and matches brilliantly with your data in Salesforce so your sales team can effectively manage their leads and gain activity insights as they happen while your marketing team can communicate appropriately and respond to point-in-time actions.

Pardot and Salesforce continue to sync prospect and customer information which ensures both sales and marketing teams have the most up-to-date information in both systems. As your processes become more sophisticated over time names in Salesforce can be dynamically scored by Pardot for certain activities and graded on buyer characteristics.

We often implement Pardot for our Salesforce customers and you can get the full scoop on this sync-perfect integration below.


Need help working out Salesforce and Pardot? Endiem to the rescue. Contact us today.

More Great Reads

Placeholder image
May 31, 2024

Salesforce AI Starts with Data

The AI opportunity  We are heading into a new world with AI. Over the coming years, even months, we will see organizations that move forward...

Learn More
Placeholder image
March 8, 2024

International Women's Day 2024

Empowering Women in Tech: Celebrating International Women's Day 2024 at Endiem Today, on International Women's Day 2024, what better day to celebrate the achievements and...

Learn More
Placeholder image
December 20, 2023

My 2023 Highlights

What a year at Endiem. As we close out 2023, I’ve taken a moment to reflect on where this year has taken us as a...

Learn More

Ready to talk shop?

Let us know your Salesforce project needs and we’ll set up a time to chat about timelines, budgets, and next steps.

Contact Us