The Guide To Opportunity Pipeline

  • Feb 3, 20
  • Minella Annoh

The future is bright with Salesforce! One of the many ways Salesforce is transforming your sales ops is how you manage your Sales deals. Running a business has its twists and turns, and measuring the capacity of what’s coming around the corner can be essential for forecasting and resource management purposes. This can all be done by using the Sales Pipeline. The Sales Pipeline represents how many deals the sales team is expected to close in a given timeframe, which then forecasts the revenue expected when these deals are closed. The Trailblazer Success Community defines the Sales Pipeline as "a tabular representation of the sales/deals between your company and your accounts. In Salesforce, these are your Opportunities."

An efficient Opportunity pipeline is a key component to building a profitable business. Closing the deal is the ultimate aim of all business processes, and a killer sales pipeline helps streamline the process. The Opportunity pipeline can be tracked using Opportunity Stages. Opportunity Stages outlines what the sales reps should be doing to keep deals moving forward throughout the Sales Process. Because deals can happen fast, using Salesforce’s Guidance For Success will help keep your team informed with real-time updates. To build an effective Opportunity Pipeline, your company’s Opportunity Stages need to be clearly defined, your Sales process streamlined, and sales managers trained in pipeline strategies and techniques.

Maintaining an effective sales pipeline requires discipline and regular updates. The deals need to be moved through the various stages as they progress to stay relevant. Make pipeline management habitual, and the rewards generated speak for themselves. Need help moving your deals through the pipeline? Call us today!