The Guide To Opportunity Pipeline

  • Feb 3, 20
  • Minella Annoh

The future is very promising with Salesforce. One of those is helping you manage your Sales deals while you stay connected to the people and information you need to close every sale, from anywhere. Running a business has its twists and turns. However, being able to measure the capacity of what’s coming around the corner can be quite essential for forecasting and resource management purposes. This can be done by using the Sales Pipeline. The (Sales) Pipeline is a representation of how many deals the Sales team is expected to close in a given timeframe. In turn, this can forecast the revenue expected when these deals are closed. The Trailblazer Success Community phrases this quite nicely - a tabular representation of the sales/deals between your company and your accounts. In Salesforce, these are your Opportunities.

An efficient Opportunity pipeline is a key to building a profitable business. Closing the deal and clinching a sale is the ultimate aim of all business processes and a killer sales pipeline just helps to streamline the process. The Opportunity pipeline can be tracked using the Opportunity Stages, which outlines what the Sales Reps should be doing to keep deals moving forward at any given time throughout the Sales Process. Because deals can happen fast, using Salesforce’s Guidance For Success will help to keep your team informed with real-time updates. In order to build an effective Opportunity Pipeline, your company’s Opportunity Stages needs to be clearly defined, your Sales process streamlined and sales managers trained in pipeline strategies and techniques.

Maintaining an effective sales pipeline requires discipline and regular updation. The deals need to be moved through the various sales stages as they progress in order for them to be relevant. Make pipeline management an integral habit and the rewards generated would speak for themselves. Need help moving your deals through the pipeline? Call us today!