Unlocking Operational Efficiencies for RES

Demand for renewable energy continues to grow. According to the analyst firm Grand View Research, renewable energy demand will grow at a compound annual growth rate (CAGR) of 17.2% from 2024 to 2030. Rapid growth is welcome for companies that supply renewable energy, but unfortunately, it can lead to operational challenges. Managing growth sanely is critical to serving customers and maintaining bottom-line success. For renewable energy companies, this means focusing on the basics, like user-friendly systems and the ability to visualize the data moving the business.

Rather than letting operational problems begin, RES Americas decided to take pre-emptive action. RES Americas is a leader in renewable energy, with over 2,500 employees and a $3 billion turnover. As a significant player in the renewable energy space, RES Americas sought to enhance operational efficiency for its wind and solar development services. To do this, RES recognized the need for a tailored Salesforce implementation focused on delivering "the right information at the right time" to drive impactful business decisions. This effort was about something other than overhauling their systems —​​ RES needed to optimize and streamline their processes while maintaining agility.

When addressing operational chaos, starting simple and getting quick wins is essential. To that end, Endiem stepped in to help RES in a two-phase Salesforce project. RES and Endiem started by implementing Lead and Opportunity Management tailored for the renewables sales team. Leads and Opportunities may not be the most exciting parts of Salesforce, but getting these right for a Sales Cloud implementation is the foundation for everything else.

The results.

• Faster Lead response time.
• Improved Opportunity win rate.
• Increased average deal size.
• Lowered customer acquisition cost (CAC).
• Increased number of qualified leads.
• Better visibility into the sales pipeline.

The key to success: start simple.

Ease of use is paramount for the team managing their Leads and Opportunities. Enidem achieved this by designing a solution that improved the user experience (UX) in Salesforce. Endiem's focus on the UX design boosted user adoption, and sales activity significantly increased across the organization. The simplicity of this phase helped the sales and T&D teams focus on core tasks, directly improving efficiency without overwhelming employees with unnecessary features.

After giving the users a simple way to track their sales efforts, ensuring the organization can measure success is essential. In the second phase, Endiem delivered a pipeline revenue scheduling system, providing enhanced visibility into sales opportunities and enabling better decision-making for future projects. The increased sales activity and improved pipeline tracking enhanced RES's operational performance, as they could now confidently make data-driven decisions.

Key results from this collaboration include improved user adoption, increased sales activity, and better pipeline visibility. RES's streamlined operations are now better aligned with its growing scale, positioning them for continued success in the renewable energy sector.